When your business outgrows what your site says about it
I'm midway through my own transition. For founders whose business has moved on, I design and build transition sites: custom websites built around where you're going, not where you started. The site is proof the pivot happened.
About
Strategy-led, one project at a time. One person, one project. When you have a decision to make at week four, I'm not halfway through someone else's brief.
My transition, so far
Listening before acting, building structure before executing, handing over something the other person can actually use: that's what close to nineteen years in emergency services trained into me. It turns out those are the same things a careful website project requires. (I didn't expect that either.)
You'll feel it in how the discovery session runs — not in what I say about it.
Who this actually makes sense for
Not every business needs this level of depth — and that's okay. This is who I design and build for.
Your future clients haven't visited your site yet. A transition site is built for them — not a portfolio, not a brochure, but a working asset that explains your offer to strangers, qualifies them before they email you, and builds enough trust to get the right ones on a call.
This takes 6–10 weeks. If that sounds too slow, I'm probably not the right fit. Fast-and-done exists — it just produces fast-and-done results.
You can tell when a site was designed for your business versus assembled from a template. You want a custom site that actually reflects where you are now — not where you started.
€4k–€6k for a site that works as a business asset. The launch offer brings that to €2–3k for the first few projects. Either way: a decision, not an impulse.
If this doesn't sound like you, that's totally fine — I'm not the right fit for quick, low-budget builds, and I'd rather tell you that upfront.
The process
Before anything is designed, I run a discovery session to understand your business, your offer, and who you're actually trying to reach. Most of what makes a site work gets decided here — not in the visual phase.
I map the pages, the content hierarchy, and the key messages. Nothing moves to design until the site strategy holds on its own.
Full desktop and mobile design first, at least one round of revisions, then a clean Webflow build. No page-builder shortcuts.
Testing, tightening, fixing what isn't working. SEO basics — titles, descriptions, heading structure, alt text, redirect mapping — are part of the build, not an afterthought.
A recorded walkthrough so you can make basic updates yourself. Thirty days of post-launch support. The goal is that you don't need me the moment we're done.
This site was designed and built by me: same process, same tools, same attention I'd bring to yours. If you want to know what working together looks like, you're already inside it.
Studio statusBuilding this alongside a shift schedule — which is also why one project at a time is structural, not a positioning line. The constraint enforces the attention.
No surprises
Pricing
Standard rate
€4–6k
Not a website price — the cost of a site that repositions your business.
The standard range for strategy-led custom Webflow work. Strategy, design, build, SEO basics, handoff: the full process, no shortcuts.
Current launch offer
€2–3k
Same outcome, same process — portfolio-exchange rate for early projects.
First 3–5 projects at roughly 40–60% off standard. Same process, same deliverables. In exchange: deep collaboration, permission to document publicly, and a testimonial if you're happy with the result.
Before you apply
Most projects run 6–10 weeks from kickoff to launch. The range depends mostly on how quickly you can provide feedback, content, and decisions — not on the volume of design work. Fast feedback moves fast. Slow feedback takes longer.
Yes. You don't need everything ready before we start. You need a clear offer and a willingness to show up. Copy and images are things we work through together. I'll guide what to write for each section and advise on what to source or shoot.
Yes. One project at a time is the model, not a marketing line. It means you get my full attention for the duration, not a team member being split between five founders simultaneously. (This is the part people assume is marketing language. It isn't.)
Same process, same deliverables, same level of care. The launch offer (€2k–€3k) is how I'm building my first case studies: reduced rate in exchange for a detailed public case study and testimonial. Standard pricing (€4k–€6k) is where the studio goes once those first projects are documented.
That's what the launch offer is for. If you're a good fit and the timing is right, the budget doesn't have to be a barrier. Apply and I'll talk honestly with you about whether it makes sense.
No. (I know that's not what you wanted to hear.) A better site removes friction and builds trust with people who are already considering you. It doesn't replace a clear offer, consistent outreach, or word of mouth.
A redesign updates what you have. A transition site is built around your new direction: who you were, what shifted, and who you're serving now. The difference shows in how the brief is run, how the strategy is built, and how the story is told — not just in how it looks.
Yes. The things that turn a web project into a write-off — a brief that wasn't built carefully before design started, a handoff that lost something in translation, scope that expanded because nobody defined it upfront — are structural problems. They happen because of how most agencies are set up, not because you chose badly. One person, one project, discovery before design, scope agreed before kickoff: that's a different structure. Apply and tell me what happened.
Five questions
Your read
One project at a time
I take on a small number of transition sites each year: enough to do each one well, not enough to lose sight of what makes the work good. This isn't a redesign. It's the site that shows your business has moved on. If that's what you're building, apply below. If it's not a fit, I'll say so honestly.
That gap between where your business is and what your site says about it — it doesn't stay neutral.